Hey there, this is Dominic, the son of the masterminds behind everyone’s favorite jam company.
If you didn’t already know, Small Batch Jam Co was founded by my dad, Pablo, who also happens to be a first generation Cuban-American and was born and raised in Miami, FL. Given that it’s Hispanic Heritage Month, let’s explore what it means to be a Hispanic business owner, and how that has helped us grow.
Number 1: The Relationships
By being a native Spanish speaker, my dad is able to form relationships with the many people that he interacts with on a regular basis. The main examples? Farmers!
While not every farmer we work with speaks Spanish, it helps build a deeper relationship with the ones that do, who sell us the fruit that goes into making all of our different products.
Number 2: The Flavors
Many of our flavors were directly inspired from the fruits my dad ate growing up, most notably our top seller: pink guava jam.
If you told me when the business started that guava would be our number 1 flavor, I would have looked at you a little funny, but I couldn’t say I was in shock. It’s an addictive flavor. In fact, so addictive that I jump at any opportunity to get it, whether it’s ordering a dozen pasteles de guayaba, the guava La Croix flavor, or even taking a jar or two of the jam for myself.
Overall, it’s a little slice of Cuban culture that has become one of the fundamental flavors that people have so quickly grown to love, and I would highly recommend you try it for yourself.
With that being said, I would like to thank you for supporting a hispanic-owned small business.
Happy Hispanic Heritage Month from all of us here at Small Batch Jam Co.
